Telecommunication company AT&T is under a lot of scrutiny after posting a commemorative tweet about 9/11. Many users found the tweet to be a disgrace to the tragedy and a poor excuse for product placement. More upsetting to some is the weak apology that they offered after.
Personally it seems pretty obvious not to use a national tragedy as an opportunity to display a new phone. It makes you question whether or not it was a impromptu decision or just simply a poorly executed marketing strategy. The most interesting thing about the issue is how casual the apology was. Like us Sauder students have recently learned, handling an issue with the utmost sincerity is pretty crucial to having a successful recovery.