So the other day I was looking through some retro ads on youtube. I came across this iconic coke commercial from back in the 70’s. Its the one with legendary American football player Joe Greene. As ‘Mean Joe’ limps towards the locker room, a kid following closely behind offers him a bottle of coke. Joe finishes the bottle in one gulp and smiles toward the camera. As the kid walks away, Joe lets out the famous line ” Hey Kid! Catch “. He throws his jersey to the little boy and the little boy replied ” Wow! Thanks Mean Joe”.
This commercial is still referenced and talked about in the entertainment industry today, 30 years after its release. Isn’t it amazing that a soft drink company had the power to make a short clip like that become so memorable. I wasn’t even alive in 1979 and I know of the scene. This is proof that advertising is vital to any company’s future success and that marketing is not something that should be overlooked.
Here’s the classic commercial:
