“Quality is never an accident; it is always the result of intelligent effort.” – John Ruskin
I am a man… and I am a man who understands the importance of quality. In Daniel Castillo’s post on the most anticipated PC game of 2010, Starcraft 2, he effectively communicates the value of making a very good game in that particular industry. Dan argues that the reason behind Blizzard’s enormous success and history comes from their one promise to the customer: When you buy a Blizzard game, you will buy a good game. And that promise has been met with every single game Blizzard has released. This is also evident with the incredibly long production lengths Blizzard assigns to each game. Starcraft 2 took 10 years.
Dan also compared the products and business strategy of Blizzard to another video gaming company. Non-explicitly, He criticizes EA for not ensuring the quality of each game released and also for not following through on games that were initially great ideas. This mindset of churning games out with minimal effort is inferior when stood next to Blizzard’s quality assurance.
When a product is good it will sell.