I felt like this was an exercise in what not to do as a designer to hold people’s attention, as I suspect most users would give up on this task and move on to something else. While completing it, I realized that I likely had an advantage over novice technology users. For example, on the landing page where you need to click ‘here’ to go to the next page, I knew to move the cursor around until it changed and revealed the link in the bottom left corner of the browser. I couldn’t help but think that if my mother were trying to navigate this site, she would call me, as I doubt she could get the page to advance. After this first page, I quickly realized that this site would not follow the typical “rules” users are accustomed to. For instance, the link wasn’t the expected underlined or blue-colored text but rather the actual word ‘HERE.'”
The most frustrating page for me was the second one, where I needed to create a password. The overstimulation from the red and green colors, the constantly changing numbers counting 1, 2, 3, 4, and the confusing wording was frustrating enough. However, what aggravated me was knowing how a page should work but being forced to relearn new (and incorrect) rules. The worst part was figuring out that I had to click on the terms and conditions to accept them in a different window. I suspect this entire exercise gives proficient users a glimpse into the frustration that novice users often experience.
On a broader level, this task made me reflect on how I have been conditioned through repeated exposure to navigate websites and apps intuitively. This conditioning is so ingrained that I felt frustrated when things didn’t work as expected. I suspect this is why people don’t like updates – they often change how basic tasks are accomplished, and many people dislike change. However, I approached this task like a game and I was determined to “beat” it. I relied on trial and error to work through the system, knowing it was intentionally defying effective user interface principles. This realization helped me persist. I also understood that a well-designed interface is intuitive, aligning with users’ natural expectations, but this one did the opposite, so I knew to experiment with unexpected solutions.”
Through this entire process, I felt like I was being manipulated because if I wanted to reach the end, I needed to play by these new rules that I didn’t particularly agree with. In the documentary The Social Dilemma Tristan Harris states, “If something is a tool, it genuinely is just sitting there, waiting patiently. If something is not a tool, it’s demanding things from you. It’s seducing you. It’s manipulating you. It wants things from you. And we’ve moved away from having a tools-based technology environment to an addiction- and manipulation-based technology environment. That’s what’s changed. Social media isn’t a tool that’s just waiting to be used. It has its own goals, and it has its own means of pursuing them by using your psychology against you.” (Orlowski, 2020, 30:11) While this task was just a simulation, I couldn’t help but notice its manipulative design. For example, why was I required to upload an image? How many people were tricked into downloading an image by the large blue ‘download’ button, rather than noticing the faded ‘upload’ text buried in the instructions? This is an example of a deceptive pattern, or what Brignull et al. (2023) call a dark pattern. There were also several points where a ‘skip’ button or alternative options should have existed, such as for the image upload and the ‘pick three interests’ section. Additionally, the forced title selection—where users could only choose between ‘Mr.’ or ‘Mrs.’ and then had to pick the opposite gender to proceed—felt unnecessarily restrictive and frustrating.
This experience was a stark reminder of how much we rely on intuitive design and familiar digital patterns to navigate the online world. When those expectations are disrupted, it creates frustration, confusion, and, in some cases, an insurmountable barrier for less tech-savvy users. The deceptive elements, dark patterns, and unnecessary roadblocks highlighted how designers can manipulate user behavior—especially over time—by conditioning us to act in certain ways. This also serves as a reminder that users must continuously strive to improve their tech literacy to avoid falling into the traps of deceptive or dark patterns.
References:
Brignull, H., Leiser, M., Santos, C., & Doshi, K. (2023, April 25). Deceptive patterns – user interfaces designed to trick you. Deceptive Design. https://www.deceptive.design/
Orlowski, J. (Director). (2020). The social dilemma [Film]. Netflix.