On yesterday’s BBC news, it said that “Blackberry has announced it is planning to cut 4,500 jobs, or 40% of its worldwide workforce, in an attempt to staunch huge losses.”

The smartphone market is getting more and more competitive, and in order to be profitable, company has to make changes to resolve problems they are facing to. Looking forward, Blackberry has to focus on making changes, from their design, producing processes all the way to their serves to users.

As Mr. Dattels said, it is time to “explore strategic alternatives”, it may be a hard and long-term process, but it is needed to explore options and to be better and stronger. Changes are necessary, not only for making profit, but also for competitive strength.