There was a announcement made by Lululemon on March, 2013, and there were number of black yoga pants off the shelf because of the material used, it was too sheer, the solution was to work with suppliers and other manufacturing cooperation, so that they can replace the fabric and replenish inventory. After the company had dealt with some of the technical and manufacturing reasons for this problem, Wilson(the founder of Lululemon) went on a tangent, during which he appeared to suggest that “some women’s bodies just don’t work” for their pants in a recent interview on the business news channel, and this comment sparked outrage from women who said he was “fating shaming” them. The controversy just wont go away since Chip Wilson had posted a video apology ONLY for his staff.

In my own views, it was a negative reaction due to the customer’s disappointments to their products. Costumers should never be a problem or take responsibility for products’ quality issues. The purpose of this product was to service THE CUSTOMERS, this should never change, but now, it seems like we, as customers who have trust in Lululemon, have became the reason of their bad quality. An successful company is supported by their customers, and they have to provide the best services to us, and not shirk responsibility to us.