Rogers recently announced that they were shopping for a new marketing and ad agency to represent them starting this coming March. Their new marketing company will be representing Rogers wireless phone services and cable but not their branches Fido and Chatr.
This change is fuelled by their need for a company with digital expertise to focus on online and digital advertisements.
This is a wise modification as Rogers is adapting to the needs of it’s customers as online advertisements will reach out to a larger pool of potential customers. Due to the decline of cable users and newspaper readers, everything is going digital!
There will be a total of ten advertisement agencies pitching their ideas to Rogers, one of which is the current ad company Publicis Canada.
The switch and emphasis on digital ads will also strengthen the brand positioning of Rogers in the view of its customers as the cable and phone giant will be represented by a equally impressive marketing campaign.
Keeping up with technologic advancements leads to a longer existence within the ever-changing market. Well done, Rogers, don’t fall into the same spiral of failure as Blackberry has!
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