Netflix, a popular movie and TV show streaming company, was discovered to be snooping around on torrenting websites in hopes of finding widely downloaded shows for purchasing. This ingenious idea of utilizing the illegal “competition” gives Netflix an idea of what shows potential customers are most invested in.
The Maclean’s Business blog describes how some analysts feel that Netflix’s value would soar four times of it’s current amount, with the help of creative data collecting.
It’s success comes from the ability to see exactly which shows customers are “dying to watch”.
This creative way of acquiring data and information is a great way of collecting information on potential customers to make the company more appealing with not only a variety of shows, but a selection of great quality, based on popularity.
Also, television shows are known to be highly addicting, and signs of customers being willing to pay for access to good quality shows are evident due to the popularity of torrented shows have almost halved.
Netflix’s spying abilities have earned them many insights which in turn, obviously equals more customers. Perhaps they should change their name to Spyflix!
Article:
http://www2.macleans.ca/2013/10/10/pirate-raid-22/
Photo:
http://pulsosocial.com/wp-content/uploads/2012/07/netflix1.jpg
