Restaurants have come a long way in terms of marketing and promotion. Instead of newspaper ads or relying on the word of mouth, the enthusiastic “foodies” of Vancouver can use apps and websites such as Urbanspoon or Yelp to research on a restaurant before even stepping foot into the establishment
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Now, with even more technological advancements, a company Vibe, has revolutionized advertising and promotion for restaurants. Vibe creates custom videos for each restaurant showcasing their menu, ambiance, as well as customer reviews, making an interactive guide to what a restaurant can offer.
This is a new and innovative way to let customers be part of an interactive story-telling or ‘digital dining’ experience.
With the advancements in technology, it only seems fitting that restaurants follow suit. However, will customers really find these videos helpful? Many customers simply want to know whether the restaurant is recommended, or what most popular menu items are; the idea of sitting through an entire video to wait for the customers desired portion is unrealistic. The deviation away from the main value proposition of a restaurant (too serve delicious food) could potentially harm the restaurant as customers find their videos time consuming or irrelevant.
Perhaps, the savvy restaurants’ focus on technology needs to take a step back, and invest the time and money in the main reason behind a restaurants success, delicious cuisine.
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