So after seeing several different instagram posts from Jessica Alba (Yes I follow her on IG, after all she’s only one my favourite actresses, and my number one style Icon– geeze), I finally decided to checkout what “The Honest Company,” was. After looking at their website and seeing their product offerings I was amazed that it was JESSICA who founded this company and social movement. The Honest Company is a sustainable lifestyle baby brand that offers moms baby and house cleaning products that are safe, non-toxic, plant-based and biodegradable available to purchase or through a monthly service.
They carry several different products for babies such as diapers, wipes, cleaning products, shower and bath products, toys, cradles— literally anything you can imagine your baby needing in that stage of life. The Honest Company lives, breathes and preaches their mantra of reducing our carbon footprint in the environment. The way their business operates is in a sustainable manner (with 100% renewable solar energy for example), only supplying products that are sustainable, natural and chemical-free from suppliers who abide by their code of conduct that addresses human rights, environment and documentation. To top it all off, they have created a social movement towards providing a safer and healthier environment for our babies to grow up to.
In several different press interviews, Jessica highlights that sustainability and eco-friendliness is just a side benefit to her product line, after all “Great first, Green Second.” In the interviews jessica makes CLEAR that her products work, they actually keep in the poop for your babies, or the dish soap actually cleans your dishes really well. The secondary attribute that they focus on is style and product design, they make sure they are fun, cute and parents are proud to show them off, and lastly affordable. This is exactly what we learned in class last week, that in order for consumers to purchase green products, they focus on performance first, when deciding on what products to use, and perhaps environmentally friendly after.
I know a common theme in our classes is, “yes this sounds great, but is not condemning MORE consumerism in society?” I would like to protest this argument, because when it comes down to baby’s this is a different story. The needs of baby’s are immediate, it doesn’t matter how much you want to avoid it but you MUST purchase diapers, and wipes, and toys and a crib. If you are going to do so, why not do it in the most sustainable way possible? It’s evident that babies cause a LOT of pollution (how many bajillion diapers are in the trash), and parents are going to be buying them either or– MIGHT has well support a sustainable company that offers bio-degradable diapers that are cute designs and work– rather then your average disposable diapers most buy. So essentially The Honest Company is offering an ALTERNATIVE solution to what already needs to be bought, in the best, most sustainable way possible.
I am all in for this company, and I really admire that such a famous figure such as Jessica Alba, is really trying to make a change, and use her power and influence to implicate positive change. I think that this company alone could be successful for it having trendy products, having a famous star endorses it, and having the products actually work, but having it be all for sustainable and all natural and save the environment– WHAT A PLUS!
What’s your thoughts on the company? I would love to hear what you guys think!
GREEN MONKEY OUT
x
Sources:
https://www.honest.com/about-us/press
http://www.latinpost.com/articles/7154/20140211/jessica-alba-a-green-latina-mom-on-a-mission-with-the-honest-company.htm