In America, over 12 million children and adolescents are over weighted. Also, a lot of teenagers are obsessed with video games. Parents always have troubles dealing with their children’s health and laziness. They believe that a good way to change such problem is to force them into eating health food and doing household tasks. However, a new solution has come up. Some apps (Eater) appear to be effective in getting children to eat the food that they don’t like. (e.g. vegetables) It allows the players to feed an affectionate character with healthy food, where they will eventually understand that those foods are good for them. Other apps encourage children to help with household tasks. It assigns tasks in the categories of age groups, where each completion earns certain amount of points.

The business is targeting a relatively new market that past apps have failed. Market research must be put under considerations that whether these apps are effective and have a high demand. According to the article, obesity and lack of diligence is a main concern to parents. There are a lot of potential developments in this business that positive word of mouth can be contained if these apps are effective.