After reading Joseph’ blog: Sustainable Entrepreneurship in Action, it gives me a insight on how business innovation can heavily impact the environment and the reputation of the business.  Such intelligently invented electric car has great advantage on saving gases, being affordable in the market, and meets the basic safety standard. It is the uniqueness of the product that attract customers because it is new in design and environmentally friendly. In addition, the innovation of the business does not only address the profitability, but the lacking idea of responsibility concerning environmental problems.

Cody and Tyler Kor, creator of the product, have considered its aspect on creating shared value over corporate social responsibility. The innovation in their company has the value of benefiting the society and the economy relative to cost as mentioned above by those factors. Also, it seeks to maximize its profit that the value added to the company assist them on future competition against other firms. The business uses a method of reconceiving its products to target the market in a much more appealing fashion.