Assessment
Assessment Strategies for Social Media for Business unit
Building the assessment into my online course about social media for business and personal branding was a challenging and creative assignment. I wanted to create possibilities for factual recall, personal opinions and critical thinking about the unit on how to implement a social media strategy, so I implemented a variety of testing strategies such as multiple choice questions about the general information, matching for factual recall, and short answer and essay questions for critical thinking and personal insights and opinions.
This was a challenge, since I had to do the research and build the unit first, complete with lessons and activities. Yet the creative aspect of this is that while I was writing up the content and setting up the activities, I was able to anticipate questions and put in spaces for critical thought development as well as making the unit applicable to a learner’s needs. My assessment strategies include a social media forum to discuss the necessity of social media in business, a quiz on the content of social media strategy, a formal submission of a social media strategy for a personal business, and a workshop/peer assessment to review the social media strategy proposal before submission. Creating the quiz was challenging, as it forced me to work deeply inside the tools of Moodle to create varying styles of questions, feedback and time limits.