branding – Kenneth Buis ePortfolio

Moodle Course Site Launched

My experience in building the Moodle LMS course site has been enlightening. While I have used Moodle for close to ten years, I wanted to push the software to see if I could create a completely new style of online course based on the idea of building an interface similar to a website, complete with icons and introductory paragraphs leading to read more buttons.

The overall theme for the course was using Social Media for Business and Personal Branding. This was completely new topic for me, even though I had taught small components of the idea in my Digital Media Arts 11&12 classes, I wanted to produce something completely unique. The course is suited to the needs of business people and online entrepreneurs and those who want to learn more about how to use Social media to promote themselves, their products and/or their services. I worked far harder and longer than I anticipated to build this site, creating a great deal of original artwork, content and researching topics deeply to gain a better understanding of the most important concepts around business and social media.

Assessment

Assessment Strategies for Social Media for Business unit

Building the assessment into my online course about social media for business and personal branding was a challenging and creative assignment. I wanted to create possibilities for factual recall, personal opinions and critical thinking about the unit on how to implement a social media strategy, so I implemented a variety of testing strategies such as multiple choice questions about the general information, matching for factual recall, and short answer and essay questions for critical thinking and personal insights and opinions.

This was a challenge, since I had to do the research and build the unit first, complete with lessons and activities. Yet the creative aspect of this is that while I was writing up the content and setting up the activities, I was able to anticipate questions and put in spaces for critical thought development as well as making the unit applicable to a learner’s needs. My assessment strategies include a social media forum to discuss the necessity of social media in business, a quiz on the content of social media strategy, a formal submission of a social media strategy for a personal business, and a workshop/peer assessment to review the social media strategy proposal before submission. Creating the quiz was challenging, as it forced me to work deeply inside the tools of Moodle to create varying styles of questions, feedback and time limits.

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