Many of you probably have seen this commercial. You may be doing your marketing assignments on Unilever Axe. You may have seen this on entertainment channels on TV. You may have heard about this from your friends.
without a doubt, this commercial must be very effective at reaching its target audience and creating awareness. However, although I think this is quite entertaining, it doesnt make me want to buy the Axe Detailer and Body Wash. The effect of cleaning the variety of balls in the commercial is really exagerated. this is funny on one hand but it may lead to the audience to question Axe body wash’s superiority in the ability to clean a man’s testical. Common sense tells me body wash that cleans the rest of the body well could also clean the balls. so, i dont think axe differentiated its product from other body wash.
Even if someone believe the commercial that Axe products are better at cleaning testicals, there probably isnt a substential audience who has that special need….. or is there?