Nike, LeBron James, Jordan, Nelly and other Stars…
by Kerim’s Marketing Blog ~ November 30th, 2010The idea came to my mind about Nike when I was reading Azamats’ blog post “Swoosh again”. He writes about motivational commercials in his post and it really inspired me. This is true that Nike’s commercials are really inspiring and motivational, as Azamat says “the ones that make your heart beat faster, your mind work intensely and your body feel a slight electric shock going all around it making you feel totally inspired”. In addition to that a lot of stars are performing in Nike commercials in order to inspire and motivate, and after watching this kind of advertisements you really want to WORK HARDER, DO BETTER.
(watch till the end of the video)
I really like the last phrases that LeBron says: “I’m LeBron James and you don’t want to be me, you want to be better than me“.
Just want to share with you how the Stars and Michael Jordan in particular appearing in Nike’s ads in order to motivate us and increase the company sales. Nike did a risky investment for creating an entire line named after Jordan, however as says in Finance the more risk in the project the more return you can get. So they launched the new line of Air Jordans in 1985 and within couple of years Jordan was gaining more and more recognition as the new line of shoes named after him. After couple of years Nike asks Jordan to help them to design the new shoe and Nike replaced their famous swoosh, that is one of the most recognizable symbols in the World, by the silhouette of Jordan dunking the ball. Now the Air Jordan are one of the best shoes in the World and his logo became another famous symbol. Nelly the American rapper wrote the song about Air Jordans. The song is “Stepped on my J’z” featuring Jermaine Dupri and Ciara.

There is also some deals succeeded as well as Jordans such as Tiger Woods, who has extended the company’s reach into the world of golf; Roger Federer, Rafael Nadal and many other tennis players which makes Nike one of the major clothing/footwear sponsors of tennis; soccer teams such as Manchester United, Juventus, Inter Milan, Arsenal and many more; and also to the particular soccer players Wayne Rooney, Canovaro, Ronaldinho, David Beckham and other.

Nike uses such advertisement to promote their brand logo, the swoosh, to motivate people to follow their idols to use the Nike sports wear, the accessories for different sports and inspire us to do better in sports, work harder and don’t want to be the Stars, be better then them