Nike, LeBron James, Jordan, Nelly and other Stars…

by Kerim’s Marketing Blog ~ November 30th, 2010

The idea came to my mind about Nike when I was reading Azamats’ blog post “Swoosh again”. He writes about motivational commercials in his post and it really inspired me. This is true that Nike’s commercials are really inspiring and motivational, as Azamat says “the ones that make your heart beat faster, your mind work intensely and your body feel a slight electric shock going all around it making you feel totally inspired”. In addition to that a lot of stars are performing in Nike commercials in order to inspire and motivate, and after watching this kind of advertisements you really want to WORK HARDER, DO BETTER.

(watch till the end of the video)

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I really like the last phrases that LeBron says: “I’m LeBron James and you don’t want to be me, you want to be better than me“.

Just want to share with you how the Stars and Michael Jordan in particular appearing in Nike’s ads in order to motivate us and increase the company sales. Nike did a risky investment for creating an entire line named after Jordan, however as says in Finance the more risk in the project the more return you can get. So they launched the new line of Air Jordans in 1985 and within couple of years Jordan was gaining more and more recognition as the new line of shoes named after him. After couple of years Nike asks Jordan to help them to design the new shoe and Nike replaced their famous swoosh, that is one of the most recognizable symbols in the World, by the silhouette of Jordan dunking the ball. Now the Air Jordan are one of the best shoes in the World and his logo became another famous symbol. Nelly the American rapper wrote the song about Air Jordans. The song is “Stepped on my J’z” featuring Jermaine Dupri and Ciara.

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There is also some deals succeeded as well as Jordans such as Tiger Woods, who has extended the company’s reach into the world of golf; Roger Federer, Rafael Nadal and many other tennis players which makes Nike one of the major clothing/footwear sponsors of tennis; soccer teams such as Manchester United, Juventus, Inter Milan, Arsenal and many more; and also to the particular soccer players Wayne Rooney, Canovaro, Ronaldinho, David Beckham and other.

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Nike uses such advertisement to promote their brand logo, the swoosh, to motivate people to follow their idols to use the Nike sports wear, the accessories for different sports and inspire us to do better in sports, work harder and don’t want to be the Stars, be better then them

The Legend of Rap Music

by Kerim’s Marketing Blog ~ November 24th, 2010

Today I’m going to talk about my favorite Rap artist, and in my point of view he is the legend of his genre.

Eminem!!!

Eminem is his stage name, his real name is Marshal Bruce Mathers III.  Why Eminem is so famous nowadays?

He developed a rapping style that was very unique. Eminem proved himself particularly good with beats and rhythms, and of course, his trademark wit.

If you listen to a great Eminem song like “Lose Yourself”, if you pay attention, you’ll notice how he puts the emphasis on the upbeat, or how he changes rhythm and volume when the snare strikes. His rhymes always stick out at the end of the beat, and that is pretty much the reason why he is classified as such a genius.

https://www.youtube.com/watch?v=Lp99IGfHIkA

Some of you may find him crazy earlier but now he is getting more and more famous, because he is developing rapping style and working with such a famous stars like Lil Wayne, Jay-Z, DMX, T.I. and many, many more. Along with recording great songs, Eminem is also an actor, performed in the movie “8 Mile” about his own life. In addition he was an executive producer of D12 and also 50 Cents album “Get Rich or Die Trying”. Eminem was awarded 11 Grammy Awards, and he is number 82 on Rolling Stones “The Immortals”.

Moreover, Eminem has 9 released albums and his last album is Recovery. Recovery was released in June 2010. The Album features more introspective and emotional content than its predecessors. Singles from Recovery album are: “Not Afraid”, “Love the Way You Lie” and “No Love”.

“No love” single is featuring with rap artist Lil Wayne. The song was released in October 2010.

Love the Way You Lie was a recorded and featured with Rihanna and was number 1 in Billboard Hot 100. The song gave Eminem his fourth US Hot 100 and Rihanna her seventh.

Enjoy the song as long with the video:

One of the most Wonderful and Beautiful places in the World!!!

by Kerim’s Marketing Blog ~ November 22nd, 2010

Marketing!!! Every time, every class when is started, the first slide of the Power Point that Tamar shows us starts with Whistler. Isn’t it one of the beautiful places in the world???  In my opinion is yes. Whistler is great. The beauty of the Whistler and Blackcomb mountains simply cannot be matched. Anywhere. Every time when I’m at Whistler I’m realizing that I’m skiing on the number one ski area in the world.

I have been in Whistler for two years, and every time when I’m there, there are so many people, and I think these year is going to be even more, because of Winter Olympics.

Winter Olympics in my point of view is kind of advertisement, global advertisement for Vancouver and Whistler in particular.

My most memorable visit to Whistler was in March 2009. I have stayed in Whistler Village for 7 days. You might think what did I do for 7 days in Whistler? I’ll answer you. You are not only skiing or snowboarding. There are many other activities that you can enjoy such as ziptrek ecotours, snowmobiling, tube park, Helicopter tours (enjoy a bird’s eye view) and many more. In addition, at night you can enjoy different restaurants and several night clubs. It was awesome time in there, the weather was great and I even saw a guy who was wearing only a T-shirt without a jacket. Also I really enjoyed the foot massage after every days ride. It was awesome.

For those people who have never been in Whistler or never heard about Whistler this video is dedicated for you guys. After these video your are going to visit Whistler for sure.

There is a link to external blog about more information of this coming season, go ahead and check it. The information about the opening of the season and  the discounts for staying in Whistler Village.

http://www.robpalm.com/blog.html

Does any Nissan 350Z owner wish to Drive this instead???

by Kerim’s Marketing Blog ~ November 8th, 2010

I was reading Derek Li’s blog about his creativity post and it reminded me about the ad that I was watching with my brother in my home country (it is Kazakhstan by the way). It is and it was hard to catch my attention, but I was really amazed watching this advertisement of Shell company. It was really wise and creative to make such advertisement like this.

The ad is about the Transparent Nissan 350Z. What I realized at first that it was just a bigger copy of the Nissan 350Z toy car. However is an almost working clone of it’s real-life counterpart, complete with semi-functional engine. Entire car was made from the glass. The purpose of this ad is to show how the Shell Helix Ultra really works in the cars. To show it the fabricators that built the car also created a double-the-normal-size, transparent, standalone engine so you can see in detail how the oil works.

The first 30 seconds of the video is the actual advertisement of the Shell Helix Ultra, but the rest is about how these Nissan 350Z  transparent car was made. At the end the advertisement there is a capture that says: “Performance you can see”. It really means that, because the transparent engine shows how the oil perform in it, which portraying the underlying message that Shell Helix Ultra continually cleans and protects your engine.

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Thanks for your attention. 🙂

The dream should come true.

by Kerim’s Marketing Blog ~ November 1st, 2010

Everybody has many dreams about their future life but just imagine mine. You are sitting in the huge house made from the wood on the peak of the mountain. Around just snow and some trees and it is at night. You are sitting inside of the house in a huge living room on the classical leather armchair in front of the fireplace. You are holding cigar on your left hand and a glass of Chivas Regal on your right hand. The only thing what are you doing it’s just enjoying your life.

Part of my dream is already became true, however I just need the house and the rest of things I just mentioned above. Why is it Chivas Regal that I’m holding on my right hand and it’s not other brand named whiskies? I’ve tried many of them but I found that Chivas Regal is best for me.

At first it was hard for me to explain the taste but then I was trying to find the right words and what come to mind it’s sweet. I’m not saying that other whiskies are bad or whatsoever, but mostly all of them are bitter. So then I google it and the best match or what I experienced is: round and creamy on the palate, a taste of honey and ripe apples, with vanilla, hazelnut and butterscotch notes.

I remember the first time trying Chivas Regal. It was in Oxford, UK. I was in the regular pub with my friends and as not usual, instead of having a couple of pints of beer, I decided to have some whiskey. Before that day I tried many whiskies such as Black Label or Jack Daniels which leaves a sort of fire in your throat after the shot for a considerable amount of time, but Chivas Regal leaves less after effects. It is more smooth and sweet. I became a loyal customer of the Chivas Regal brand.

I found a blog that a person also shares his opinion about Chivas Regal that you guys might found interested in reading it.

http://www.jason-scotchreviews.blogspot.com/2010/02/chivas-regal-12-years-old-review.html

So, next time sitting in the pub or lounge think about before what to order and you might have the same experience as I had, and after that you might have the same dream as mine. Enjoy it!!!

IPads

by Kerim’s Marketing Blog ~ October 10th, 2010
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I found IPads incredible. The iPad is a tablet computer that you can use everywhere and anytime wherever you want. Ipads have so many features, in my point of view is the best way to experience web and watch the photos in a such great resolution. In addition you can also watch different videos, movies and listen to your own music. In the beginning I mentioned that you can use it everywhere because its weight is 680-730g or 1.5-1.6lb. It’s so thin and light that you can even read some news in the bus while your are getting to UBC. There are 2 types of model: “wi-fi” and “wi-fi+3G’. If you have never seen Ipads you just can go to the any apple store in Vancouver  and experience it. Its Incredible.

Let’s talk….

by Kerim’s Marketing Blog ~ September 23rd, 2010

Hi Everybody, my name is

Kerim

and this is my first post about

Lamborghini Reventón Roadster

Interesting facts about this amazing car:

Price: $1600000

The Reventon is named for a fighting bull, in line with Lamborghini tradition. Reventon means “explosion” or “burst” in Spanish.

There are only 20 units of Reventon in the world!!!

Regular person can not purchase the Reventon, because only the members of the Lamborghini club can do that. In addition you have to have several Lamborghini cars in order to buy it.

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