Multiple Tim Hortons outlets in New York and Maine were closed down as Canada’s most loved coffee and donuts franchise hasn’t been accepted well by Americans. Where sales numbers for multiple Tim Hortons outlets are supposedly not where Restaurant Brands International Inc (Owner of Burger King, Wendy’s and Tim Hortons) would like them. Tim Hortons mentioned in an email to the Globe and Mail that they are still optimistic about their expansion in the United States and internationally. Problems for Tim Hortons arrises since they have to compete with well-established U.S. brands like Starbucks and Dunkin’ Donuts.
Tim Hortons main point of difference in my opinion is that they are a Canadian company. This is why they do so well in Canada, since Canadians feel more patriotic by purchasing coffee and donuts from Timmies rather than Starbucks. In the United States however this POD is lost and Tim Hortons is entering the market with only points of parity to Starbucks and Dunkin’ Donuts. I feel that Tim Hortons needs another POD if they are to successfully expand into international markets.
Friend, David. “Tim Hortons Closes Several U.S. Outlets.” The Globe and Mail. N.p., 20 Nov. 2015. Web. 20 Nov. 2015. <http://www.theglobeandmail.com/report-on-business/tim-hortons-shutters-unspecified-number-of-shops-in-new-york-and-maine/article27394547/>.