Rogers has been accused by the Canadian ratio-television and telecommunications commission for supposedly sending advertisement emails to customers with a malfunctioning unsubscribe feature. This violation stretched between July 2014 and July 2015. Rogers was also accused of not honouring requests by customers to unsubscribe within 10-business days.
This is the 4th fine of this nature by the CRTC this year. Other violating firms include PlentiOfFish, Porter Airlines, and Compu-finder, paying fines of $48,000, $150,000 and $1,100,000 respectively.
These fines help companies know the line between fair-marketing and spamming your customers. The fine in my opinion is a bit steep, especially in the case of Compu-finder. However I do not know the details of that case and the fines could have been just. Whats interesting about this case concerning Rogers is that they are one of Canada’s largest communications firms. Rogers, being a firm that provides home broadband, cell phone services, Tv and wireless data, clearly has access to a lot of personal data concerning their customers. I myself am a Rogers’ customer and this article worries me that a firm of it’s caliber would be unlawfully marketing to consumers. It makes you think what other unethical actions large influential firms are currently doing.
Friend, David. “Rogers Agrees to Pay $200,000 Fine under CRTC’s Anti-spam Law.” The Globe and Mail. N.p., 20 Nov. 2015. Web. 20 Nov. 2015. <http://www.theglobeandmail.com/report-on-business/rogers-agrees-to-pay-200000-fine-under-crtcs-anti-spam-law/article27390770/>.