According to a survey of MarketingSherpa, email marketing, search engine optimization and social media are the 3 main areas that markets plan to invest more in their marketing campaigns. In Comm100, besides customer service software applications, we also provide email marketing software, Comm100 Email Marketing.
To integrate social media and email marketing:
1. Promote your social presence, like Facebook, Twitter and LinkedIn, in email so people can find your social presence easily.
2. Provide a web edition of your email content and enable social sharing in your email.
3. Provide an email content level sharing method, so people can post your pre-set content to their social media.
4. Grow your email list in your social media.
Usually, social media is viewed as a conversation channel and email is viewed as a promotional channel. When you integrate these 2 parts together, you can get the most out from our campaigns.