Comm100 provides free customer communication and customer service software for businesses. To encourage our user base to talk more about Comm100 to engage people and improve our search ranking, we launched our Help Us Help You program on Oct. 24th, 2011.

Basically, we make some our new features not free and people must write articles about their true experience with Comm100 in online communities. Each activity (such as blog entry, Facebook like) has different points. People need to earn their points first and then use their points to “pay” for the not free features.

This program is really powerful. Just in the first week of launch we received more than 700 social mentioning and discuss in Facebook, Twitter, forum and blogs.