Last week I our team project meeting, I made a recommendation of having more keywords in Base Hockey’s social media presence. Some of my team members did not agree with me.

I agree that we should not include too many keywords in postings to make the posts more human readable and engaging. Still, I insist that companies should include more keywords in their social media profile. From my experience, people may use keyword to search in social media to find things. With keyword in your social presence, it will be easier for people to find your content. Also, confirmed by Google search quality team leader, Matt Cutts (blog: http://www.mattcutts.com/blog/) that Google does collect content in Facebook and Twitter account profile to judge what keywords are related to a business’s offerings. So, by including keywords in your social media content, your web site can rank higher for specific keywords.