The friendly confines of the yellow pages used to be a marketer’s dream. Before the internet became accessible to everyone, the only way to find out about what services and products are available in your vicinty was through the yellow pages.
People would flip through them searching for their desired service while stumblind upon ads of other products not in their current evoked set and ads that are directly related to their needs. Marketing couldnt have been easier with yellow pages, especially considering that everyone had one.
Now a days thought that is not the case as yellow pages are going into remission and have been taken over by the prowness of the internet. Currently in the US several cities have stopped printing and sending out yellow pages to every house. Canada is following this pattern as campaigns pressing the yellow pages to quit sending books is making headway.
