Monthly Archives: February 2011

Companies today are plentiful and once they reach the mature stage, it is about stealing market share or entering a new market all together. Brand extensions occur all the time (a good example would be the rumoured Angry Birds lunch … Continue reading →

Whether it is in the field of high tech or consulting, I aspire to one day take a chunk of some market share for myself. Standard competitive markets nowadays can be treated like a pie; each different competitor takes a … Continue reading →

In my post this week, I wanted to delve into the unfortunate marketing choices made by some of the biggest companies in the world. Through my study in marketing, I am being taught good practice and proper technique for business … Continue reading →