Whether it is in the field of high tech or consulting, I aspire to one day take a chunk of some market share for myself. Standard competitive markets nowadays can be treated like a pie; each different competitor takes a slice until there is no more left. In the case of the iPad, it should be treated more like a hungry kid that devours the entire pastry and leaves the crumbs for the Android.
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Currently, analysts have discovered that the iPad has taken up 95.5 percent of the market share for tablets, leaving the rest to the small competitive firms. Apple has delved into a section of the market that was still in the pre-introductory stage and placed a strongly branded product into the mix. They are once again acting like a monopoly, introducing the product and owning the large majority of the market for it. Only now, we are seeing other competitors realising that the estimated $1 billion industry should not be hogged only by Apple. I am seeing more and more promotions and introductions of new tablet products, shifting the tablet market out of the introductory stage and to the growing stage.
What is a tablet?
Tablets are misunderstood by many but they offer a mix between a laptop and portable media device. You can type notes, surf the net, and enjoy the benefits of applications within large app stores (such as Apple’s). The demand for tablets going to continue to grow for users are now able to play games and do online banking (to see some interesting problems that arise with these portable apps see Lauren Nip’s blog). The question now is: will the iPad 2 take the same amount of market share now that the stages have changed?