In recent history, Dove (the large cosmetics company) has attempted to brand itself toward true beauty. They have released ad campaigns which portray less unrealistic super model appearances. There was a viral video released in 2006 called Dove Evolution (Above) that sparked huge stir in the way we perceive beauty ads. The video begins with an average employee working for Dove; they take her from what we regard as average looks to modeling cosmetics on a billboard.
The most recent ad campaign called “The Campaign for Real Beauty” (Below) is designed to increase donation and awareness to their “Self-Esteem Fund”. This fund was made to “help free the next generation from self-limiting beauty stereotypes”. Dove is one of the only beauty and cosmetics companies that are genuinely concerned and actively protesting against unrealistic images of beauty that we are influenced by every day.
By creating these campaigns, they increase their following and attract a segment of consumers that are concerned with beauty but at the same time know they will not look like super models. Dove walks a fine line when making these advertisements because like it or not, they still sell a beauty product. I will leave it up to you to decide if Dove is truly helping the community or if they are simply fishing to satisfy our conceded perception of westernized beauty.