For my last blog posting, I want to go over some hilarious yet effective outdoor advertising campaigns. The following are pictures of random unconventional product placement in advertisements that catch consumers eyes:
This ad is very visual and easy to see for the consumer. There is no doubt what they are trying to convey.
Attack ads are created all the time and not just in politics. Can you guess who they are trying to dissassociate with?
Interesting place to put an ad. Not only is it funny and eye catching, this form of advertising gets carried around for free.
This ad is slightly harder to understand if you are not familiar with motorcycles or don't see the brand name. Target market is a select few enthusiasts towards motorcycles.
Clearly this ad is not about how Axe will change your smell but how it changes your lifestyle as well. Could create lashback from people who find this inappropriate.
No comment.
Radio stations tend to have lower advertising bugets for outdoor ads so this is a very cost effective and interesting way to advertise their brand.
Companies can go wild regarding these outdoor advertising campaigns and I know that I remember brand names that leave an impact for me. All of these are awesome and effective ways to convey what companies want consumers to know. However, Lauren Nipp brought up some interesting points about her blog post regarding outdoor advertising: These ads can be very effective if the consumer understands what you are trying to convey. Some of these ads rely on your past experience with the brand or what type of product they sell. Others have social and cultural innuendos that may not come across well to those who are ESL. Marketers have to be very caredful when creating outdoor ads, ensuring that they are targeting the right market for the company.