Category Archives: Uncategorized

For my last blog posting, I want to go over some hilarious yet effective outdoor advertising campaigns. The following are pictures of random unconventional product placement in advertisements that catch consumers eyes: Companies can go wild regarding these outdoor advertising … Continue reading →

You know the old saying “if you can’t beat em, join em”? Well it is over used and overrated but oddly fitting for the current deal between paramount and bittorrent. Yes you heard correctly; the multiple billion dollar movie studio … Continue reading →

In recent history, Dove (the large cosmetics company) has attempted to brand itself toward true beauty. They have released ad campaigns which portray less unrealistic super model appearances. There was a viral video released in 2006 called Dove Evolution (Above) … Continue reading →

This week I want to touch on the pricing strategies of three different products within different consumer markets. I cannot get over the fact that one marketing strategy for a given company can be entirely different than for another. It … Continue reading →

Companies today are plentiful and once they reach the mature stage, it is about stealing market share or entering a new market all together. Brand extensions occur all the time (a good example would be the rumoured Angry Birds lunch … Continue reading →

Whether it is in the field of high tech or consulting, I aspire to one day take a chunk of some market share for myself. Standard competitive markets nowadays can be treated like a pie; each different competitor takes a … Continue reading →

In my post this week, I wanted to delve into the unfortunate marketing choices made by some of the biggest companies in the world. Through my study in marketing, I am being taught good practice and proper technique for business … Continue reading →

I realize that many other people (including my fellow peers in my marketing class) have and will be speaking a lot about Facebook. I however am not choosing to write about this multi-billion dollar website because I think it will … Continue reading →

I read on Mashable.com today about Apple’s new registered patents of 2010. Some of them are very intriguing, however I think one of these patents can open a relatively untouched domain of the market and help maintain their competitive advantage. … Continue reading →

Test