Started in 1962, Wal-Mart has already grown to be the world’s third largest corporation according to Fortune Global 500. Wal-Mart is a company with many points of parity due to their variety of goods and services, but what makes Wal-Mart special is its greatest point of difference which is enabling consumers to purchase at the lowest price possible. Wal-Mart’s success is due to their genius marketing slogan “Save money, live better.” This slogan attracts the average family because who wants to pay more when they can pay less? Wal-Mart maintains this promise by selling goods at the lowest price, and if a competitor advertises for less, Wal-Mart will match the price. This allows Wal-Mart to capture the market which contains families living paycheck by paycheck. These families can’t afford to pay more for necessities needed for everyday life like groceries, clothing, tools, appliances, therefore they must make every penny count and acquire goods and services from their local store Wal-Mart. In conclusion, Wal-Mart’s point of difference focuses on low prices enabling them to capture the majority of families in North America, permitting them to be one of the world’s largest and fastest growing corporations.

(Sources: Wikipedia,Walmart,Walmart-Ad,Walmart Picture)