From reading my colleague Ariel Liu’s blog, I have decided to share my opinion on the standpoint and future for the renowned Pink Berry. The healthy frozen yogurt shop has recently opened up near my residence and it is a place where many adolescents enjoy catching up. I have tried it a few times and the flavour and taste is closely associated to other frozen yogurts; nothing but ordinary. The frozen yogurt Pink Berry is an overprice dessert which is nothing special; Pinkberry includes toppings which can be easily obtained through the supermarket but when purchasing the exact same toppings with the frozen yogurt, prices are inflated extremely high. It is indeed a healthy dessert, but why pay so much to be healthy? If someone insisted on staying healthy, they should stay away from frozen yogurts and just eat fruits.

Pink berry is currently increasing in popularity but for how long? To answer Miss Liu’s question, we would need to understand consumer behaviour and why they actually stick with such an expensive choice. People may view pinkberry as a healthy dessert but who would continue to spend their money on an overpriced product? In my opinion, Pink Berry is indeed a fad but only “time will tell” if my opinion holds true.

(Sources:Miss Liu, Pinkberry Article, Pinkberry Picture)