A bite out of Apple
Feb 6th, 2012 by kevinhung
While Apple has all the things going right, I am not without my concern for the future of Apple. The reason why Apple failed back in the early 80’s when it first launched its Macintosh computer is due to compatibility issues, which still stands today. In trying to create a unique product, Apple developed its own software, the Macintosh, for its product line. This was a great idea since consumers will need to buy their product regardless of whether they want the software or the hardware. This created a monopoly in the market which differentiated Apple from other computer giants.
However, this differentiation caused many negative user experiences as software developed by other companies were
not compatible on the Macintosh. As a Mac user myself, I had many unpleasant experience in transferring files from a Mac to a PC. Files have to be extracted and converted before it can be accessed on a PC, which is a painstaking process. The impracticality of Apple’s products will inevitably hurt the customer relationship and soon the consumers will lose patience and trust.
To encourage the expansion of their customer base and to meet the demands of existing customers, Apple needs to adjust its value proposition to increase the flexibility of their products to accommodate and yet challenge the technological advancement of their competitors to keep its leading edge.
Good job discussing Apple’s value proposition and applying class concepts to your post!