“How advertising works” has been the million-dollar question over the past century.

Psychologists, sociologists, researchers, marketers, agencies, and other experts have chopped down forest worth of trees to self-seed theories. In this modern age, consumers and developers have the equal responsibility in creating the advertising experience. While the developers creates the contents and messaging the viewer, on the other hand, that pays attention, spend time on, interact with and receiving the message of the advertisement.

Successful marketing agencies and publishers are making understanding, modelling and measuring the effects of its engaging advertisements. The measure of success of an “engaged” advertising is no doubt effective in the digital advertising industry with its added capabilities that continuous to grow for marketers to build brands.

Engagement measures the level of its magnitude wherein a consumer had the most meaningful brand experience when they have seen these advertisements, commercials and other contact experience. Engagement Ads attracts consumers with creative messages that resonates. Digital advertising that are engaging helps you find your new customers who are interested in your brand message and the click and conversions are much higher.

With the collaboration of social, video and mobile technology is hastily changing the face of advertising. Developers, agencies and marketers understand these current approaches while evolving their frameworks and tools to take advantage of the new capabilities of the digital evolution. This is intended to drive sales and engage consumers. The companies needs to be creative and think out of the box approaches in order to find the optimal result in ads engagement.

Everyone in the app business knows that marketing an app is tough. Back in the days, the market was a happy-go-lucky place where you did not need to be bothered whether your products are going to fail or not. Financial issues weren’t even the consideration in crushing these appmaker’s innovative idea. If the app fails then people just need to innovate a new creation of another app and test it without being worried that much.

Before app developers doesn’t necessarily need to spend a chunk amount of money for its startup cost since everything is much cheaper in the past. 40 cents would be the starting cost in hiring someone to download your app (Helping promotion) but now it is10x times more expensive than before. Currently, the situation given for these app developers have becoming more extreme for them to survive in the market.

The world of app has transformed into a diversified branches of trees. When these branches fall out of trees and hit the ground there is no to hear it. Does it make a sound? Sure, there are SEO tricks, built-in demographic identifiers and marketing such as word-of-mouth that might assist your product to move up the growing list of apps. Not only that, there are thousands of companies in the industry today that can create ways to make your app notices as they claim.

The cost for strategic planning in starting an app is staggering tremendously. And many of the app developers struggle to allocate tight budget dollars to quick “tech” fixed in their desperation to make their app noticeable from a crowded app world.

But in this age of digital diversion, one tested and true mechanism to help your app stands out amongst the rest is a good PR marketing campaign. And the best approach is with collaborating with the right strategic partners, creating a smart story angles that are interlocked with significant opportunities and running marketing campaigns with conviction and contest. You have to be realistic with your product on how to advertise it into the marketplace. The company must embark to produce a goal and a focused consumer marketing strategy that will set it apart from the rest of the competition. It has a one time shot in implementing a successful marketing campaign due to strict budget and it is also because of this that it will have limited time for a prolonged strategy.