There are many shopping centres that have been a victim of cyberselling ever since the age of online technology risen up, it squeeze the bricks-and-mortar stores. The malls couldn’t generate revenue as much as before nowadays and they have been quite desperate in finding solutions in not being a victim.

Previous year, the data findings has found that e-commerce made up just 4.5% of total Canadian retail sales, however people have been predicting that a jump to 8.2% will happen. Couple of these changes have already been negatively affecting couple retailers around the world such as fashion specialist and even the Big-box retailers i.e, electronics specialist (Best Buy) and office supplies supplier (Staples).

Their strategies to fight back this unfortunate situation are to pump up their physical location with variety of entertainment and digital attractions that might retain “physical” shoppers in coming, as we know that most consumers preferences are shifting towards going online. Malls are also starting to utilize and manage their space differently since some retailers used e-commerce pick-up order base.

However most malls and retailers still dominantly focusing in understanding how to economically drive the deliverance of e-commerce orders to customers. Also logistical limitations do exist upon their e-commerce pick-up base process which is the difficulties for more trucks to arrive as malls are located in congested city centres. In conclusion, digital does blows up people’s business.

Many brands will find more challenges in advertising within Facebook, starting now basically you need to pay for it. The company just recently announced that limiting the quantity of promotional page posts in News Feed would start around January. In exchange, you’ll see less post from brands promotion within your newsfeed and in other words, Facebook is hunting down on brands that try to share ad-style content with their followers, unless they pay for the ads.

What I feel is that Facebook is critically changing the game for advertisers who originally motivated to increase their “Like” totals on brand Pages so they could promote brand contents efficiently without paying anything for reach. In actuality, some brands did spend some money for “Page Like” ads over the years.

Facebook reached this conclusion after they successfully finished preferences survey to more than 500,000 users, comparing the likes and dislikes within News Feed content. Most users said the ad-like calls to action and product pushes were “too promotional” and “All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time,” Facebook wrote. Lastly Facebook stated that this change would not affect the number of ads users see in their News Feed. Therefore while users won’t see as much ad-like posts from brands that they follow, those posts won’t be bombarded by sponsored content.

  

Eventhough this strategy angers many brands in the process, many of whom spent lots of time building up their image. It is purely intended to create better experience for Facebook users that doesn’t want to see many ad-like posts at News Feed.  Nonetheless this move just seems like another profit-oriented situation and they might be disguising as if they care about the users by inserting less ads in people’s timeline.

 

 

Remember the famous “Lego Movie” that was a box-office hit. Greenpeace released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part of the world, drowns everything in oil – fish, wolves, bears and anything that lives in the Arctic. In real life, Shell plans to drill in the Arctic with the very real risk of a huge oil spill that would destroy this unique ecosystem.

This viral video has been viewed million times at youtube and it was called, as “Everything is NOT awesome”. The video is a part of “Greenpeace” campaign in trying to put pressure for LEGO Company because they have partnered up with an unethical company aka Shell. “LEGO says it wants to leave a better world for children and has a progressive environmental policy. But it’s partnered with Shell, one of the biggest polluters on the planet, now threatening the Arctic. That’s a terrible decision and its bad news for kids. We’re calling on LEGO to stand up for the Arctic – and for children – by ditching Shell for good,” the environmental organization said in a release.

Successfully a Greenpeace petition has been signed by more than 300,000 people asking LEGO to sever ties with Shell and in the end, LEGO decided not to renew its promotion deal with the oil company. Greenpeace happily announced that it was the most fantastic news for them!