LEGO CAMPAIGN “Video attack”

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Remember the famous “Lego Movie” that was a box-office hit. Greenpeace released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part of the world, drowns everything in oil – fish, wolves, bears and anything that lives in the Arctic. In real life, Shell plans to drill in the Arctic with the very real risk of a huge oil spill that would destroy this unique ecosystem.

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This viral video has been viewed million times at youtube and it was called, as “Everything is NOT awesome”. The video is a part of “Greenpeace” campaign in trying to put pressure for LEGO Company because they have partnered up with an unethical company aka Shell. “LEGO says it wants to leave a better world for children and has a progressive environmental policy. But it’s partnered with Shell, one of the biggest polluters on the planet, now threatening the Arctic. That’s a terrible decision and its bad news for kids. We’re calling on LEGO to stand up for the Arctic – and for children – by ditching Shell for good,” the environmental organization said in a release.

Successfully a Greenpeace petition has been signed by more than 300,000 people asking LEGO to sever ties with Shell and in the end, LEGO decided not to renew its promotion deal with the oil company. Greenpeace happily announced that it was the most fantastic news for them!

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