In the article, CEO of Tim Hortons Paul House stated that” It has been an absolute privilege and honour for Tim Hortons to be associated with the military and bring a little taste of home to the brave Canadian soldiers serving overseas.” Now that the troops are slowly being withdrawn, quoted from the article Tim Horton has “run its course”. Tim Hortons have served 2.5 million customers for 5 years located in Kandahar, Afghanistan. I remember in class that Tim Hortons were expanding into other countries but truthfully i did not expect Afghanistan to be one of them. I can not stop myself but question how well did the business go? In the article it says ” Since then, 230 Canadians have been employed at the store, which has served customers from 37 different nations”. Not only that but”
most of the location’s proceeds went to military community and family support programs because the company waived all fees and operating costs typically associated with a franchise”
A Canadian soldier enjoys a Tim Hortons coffee on the Canadian Forces base in Kandahar, Afghanistan. The location will close at the end of the month. Tim Hortons Inc.
Categories
One reply on “Tim Hortons in Afghanistan”
Tim Hortons is such a strong brand that not only it is expanding to military services, it is also growing in a global scale. I am also impressive by its aggressive attitude towards globalization. Yet, expanding in such speed requires us to do reality check sometime to review the feasibility of the project and capability of the finance to support the growth.