How can firms effectively serve customers? Through positive organizational culture? By motivating employees through rewards? Or maybe creating a fun atmosphere at the work place like Google and Zappos?
All the above are reasonable answers. But is it a must for firms to manage, motivate, and manipulate employees in order to effectively serve customers? Aren’t there any employees who love their work and have passion towards it so they tend to motivate other employees and derive a positive atmosphere to the workplace?
I actually happen to know a person who does exactly so. His name is Jintae Hyung. He is a team leader of Deutsch Motors in Korea. Because he had so much passion and towards MINI, he decided to quit his job and work as a MINI dealer. It is possible to assume that getting extrinsic rewards for work effort that was previously rewarding intrinsically might decrease the level of motivation. In his case, it was the total opposite. Because he once was a customer of MINI and because he knows about MINI better than any other dealers, he exactly knows and understands what customers want. As a result, last year his sales result ranked top 3 and this year he sold 100 MINIs. He has been ranking No.1 since the start of this year and his average monthly sales is twice of other employees’. His passion and love towards his work not only made him the best dealer, but also influenced his co-workers. Thanks to his outstanding sales figures, well-intentioned competition is formed among co-workers.
His performance and the fact that he was promoted to a team leader faster than anyone else shows direct relationship to the fact that he worked with passion and love. The most important of all, no matter what, he tries to enjoy his job 24/7.
It is clear that working with passion and enjoying your job most likely maximizes performance and creates positive atmosphere among the workplace. You definitely can’t find high levels of job stress, emotional burnout, and job dissatisfaction.
(Although its in Korean…)
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