No matter what she is doing, from school teacher, to stay-at home mom, and finally, to entrepreneur, Julie Clark focuses her work on children. She used her love of infants to start up the Baby Einstein Company in 1996.
With an initial investment of a mere $18,000, she created a company which is now worth more than $400 million in sales. What Julie Clark did is quite remarkable. Her Baby Einstein DVDs were initially just a small project which was marketed by word-of-mouth by mothers who loved the product. Now, it’s internationally known.
Julie Clark’s success as an entrepreneur was recognized in 2009 when she was named Entrepreneur of the Year for her product, but she did more than just create a product. She had successfully made a new market for baby videos.
Julie Clark is simply the definition of an entrepreneur.