Some small businesses still don’t realise that commerce is moving online and how important it is for them to adapt to this marketplace change. According to Rieva Lesonsky, CEO of GrowBiz media and president of SmallBizDaily.com , this online presence is unavoidable and crucial for small and big businesses to succeed. She argues that businesses should concentrate on media presence and mobile responsiveness to catch up with the technological change.
The fact that the business world is constantly having a greater online presence can act as an opportunity or threat, depending on the size of the firm and it’s ability to cope with this change. For small firms, this online presence popularity can be a threat because they still don’t have the skills, time or money to establish themselves through the internet. Even if they do so, it is really difficult maintain a strong presence because some don’t even have responsive websites. On the other hand, big firms can consider this as an opportunity to reach out to a wider audience. Big firms that have the time, skill and money to develop an online presence will be able to promote their brand better and connection with their customers will be facilitated.
In my opinion, technological improvement should always act as an incentive for companies to change their ways of performing. What is working right now may not work in the future so companies should always try to cope with the change. Whether one is successful at it depends on the audience’s reception.
Reference:
http://theweek.com/articles/574875/most-common-small-business-mistakes-that-lead-failure-digital-age