In Audrey’s post about Apple’s new mapping app, she says that posting a public apology is a bad move by Apple and could potentially negatively affect their reputation. However, I think that by admitting its obvious mistake, Apple is recognizing its fault and assuring its customers that they are working hard to fix it as soon as possible. In my opinion, I think this strategy is better than denying their mistake and leaving customers in the dark. In fact, Scott Forstall has recently been fired as the former Senior Vice President of iOS for refusing to sign his name on the public apology letter. Instead, Tim Cook, the CEO of Apple had to sign his name and take the responsibility.
The result is that although Apple has certainly received negative publicity from its maps app, but they are better off because they recognize their mistake and are working to fix it rather than pretend like there’s nothing wrong with it, which would be mistreating its customers.