Use social media to drive traffic to your business’ website
As Drew points out, the use of social media can be pivotal in marketing strategies. It allows companies to connect directly with consumers, resulting in the gauging of feedback, promotion of special offers or new product, and data tracking, including how much traffic social media platforms are receiving.
While it may be easy to immerse oneself in social media marketing, being successful is hard. As a very accessible marketing ploy, social media marketing does not offer firms a chance to differentiate themselves from one another, unless they use it effectively. Improper social media use can lead to reduced traffic and less recognition for the firm. It is important to have a social media marketing director who is responsible for ensuring that information is updated and presentable. This means constantly ensuring consumers have recent information that is presented in an accessible manner. The lack of an innovative approach to social media usage can result in a lack of interested readers.
In addition, social media marketing runs the risk of the being under a siege of negative comments. Twitter and Facebook can contain posts even social media marketing directors cannot contain. The hacking of social media platforms is also not uncommon, resulting in lack of content quality control and a damaged public image. It is hard to control marketing efforts in conjunction to social media as everything posted is fair game for “haters”, thus allowing the company to be susceptible to backlash.
It is undeniable that social media is a lethal weapon in communicating with masses about company information. Properly managed social media leads to increased revenue and greater ROI on social media expenses. However, it requires dedication and time to sincerely connect with customers and see an effect.