An Ad with Personality

So for this week, what I did for this blog was surf the web and look for some interesing ads. While browsing the internet, this particular ad jumped out at me. At a first glance, the ad may not seem to be too interesting, but under careful observation there’s a lot going on in the ad. The ad uses color to capture the viewer’s attention and uses two different themes, a nature and a space one to create contrast. The two themes seem to complement each other, and create harmony rather than tension. At the same time the two themes show off different personalities as well. In a way the ad is saying to show off your full personalty. Never let any part of it hide or dominate the other parts. We should present ourselves and display our personalty to the world. This message works perfectly because it ties in with Ray Ban’s slogan, “never hide.”