When asked during an interview what marketing strategies I would use in order to promote their club, the first thing that popped to mind was, inexplicably, Facebook. As the word left my mouth, I explained to my interviewers the reasoning behind my answer. Firstly, Facebook is immensely popular. With
over 800 million active users, it is the most widely used social networking
service and thus, provides access to an extremely large market. As Jasmine
mentioned in her blog, Facebook has developed into an addiction for much of the
world’s population – further strengthening the fact that the stream of
consumers provided is unlikely to falter. Secondly, advertising on Facebook is
largely free. Smaller companies, operating on tight marketing budgets, will reap
these benefits as they apply marketing techniques such as creating their own
Facebook Page, Facebook Beacon, or Social Ads. If a business were to have their own Facebook Page, for example, someone may ‘Like’ the business’ page and subsequently, spark attention as their friends are notified of the page he/she ‘liked’. According to a blog on ‘Inside Facebook’, Facebook representatives have already begun to educate employees of various businesses “on how best to promote themselves on the social network”.
Word Count: 200
References:
http://www.focus.com/fyi/facebook-marketing-toolbox-100-tools-and-tips-tap-facebook/
http://en.wikipedia.org/wiki/Facebook
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