Oct
8
The magnitude of “REPUTATION”
Posted by: Kevin Yu | October 8, 2012 | Leave a Comment
Can Celikyilmaz’ Blog in How BP failed on contingency planning has provided me with an insight of how important the reputation of the company really is. John R. Kimberly of CNN defines the negativity on the reputation of BP(British Petrol) as “damage that threatens its very existence.” No matter how good the quality of the oil is, reputation […]