Tablets have become such a hot commodity that now the industry is targeting toddlers in the United States. According to research conducted by MDG Advertising, “49 per cent of children in the U.S. have already used a smart device like a tablet”. That makes the potential market for miniature versions of the current tablets huge. Currently, LeapPad 2 is the industry leader, with Toy Insider ranking the tablet as one of the most wanted gifts for the holidays. Companies that are currently dominating the tablet industry such as Apple are gearing towards producing these mini-tablets. As they are already an expertise on tablets, and have such huge brand recognition especially in North America, Apple does not face as many barriers to entry as new upcoming companies do. They also already possess many patents protecting their current technologies, which will provide them a significant competitive advantage going into the mini-tablet market. Thus, companies like Apple will be able to provide more advanced mini-tablets at lower costs. That, along with strong brand loyalty will likely place them at the top of the industry in a few years. Sooner or later Canada will also be a target for this new development, as companies are sure to take advantage of such a huge market.
Works Cited
“Advertisement.” Macleans.ca. N.p., n.d. Web. 19 Oct. 2012. <http://www2.macleans.ca/2012/10/11/tablets-for-toddlers/>.
“Customer Support: LeapPad 2 Explorer.” LeapPad 2. N.p., n.d. Web. 19 Oct. 2012. <http://www.leapfrog.com/en/pages/support/product_pages/LeapPad2.html>.
“Deal of the Day.” Coupon Album. N.p., n.d. Web. 19 Oct. 2012. <http://blog.couponalbum.com/deal-of-the-day-target-pre-order-for-leapfrog-leappad2-tablet/>.
“Hot20_2012_Main | The Toy Insider.” Hot20_2012_Main | The Toy Insider. N.p., n.d. Web. 19 Oct. 2012. <http://www.thetoyinsider.com/?page_id=5618>.
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