Motorola Mobility which is owned by Google is trying to find its position in the smartphone market. The sales in the High-end market is not optimistic due to the fierce competition in the recently years. Motorola decided to change the target group and release the low priced phone, Moto G in the low-end market which costs at least 180$ without a contract.

To be honest,  Motorola faces tough competition in the market. Although it says that Google can organize all the world information and make it universally accessible, Chinese handsets market like Huawei and ZTE also make Android Phones which cost less than Moto G. These manufactures have built a certain consumer loyalty in the market and according to the price they set, it is more reasonable in the low-end market. They have a much clear value proposition than Motorola including the market strategy, targeting group and the device function. Also, they have better shape design. On the other hand, Motorola lose one of the most important markets- China. Although the manager said it would appeal to enough people outside China to be a success, it will face a big limitation in the future sales. This is difficult to make the money back with ads and other aspects. As for me, I am not optimistic about the future performance of Motorola.