Month: May 2011

Vancouver is known for not just selling the highest real estate prices in Canada, but for selling a lifestyle.

When people from the east come to Vancouver, they wonder why is it that Real Estate prices are so high? I answer them by saying, why is it that you, along with many other people traveled from the eastern provinces to come to Vancouver? That is the reason why.

Vancouver sells the Urban Dream, a lifestyle of health, convenience, multi-culturalism at the foot of the Pacific Ocean.

And interestingly enough, unlike New York and London, some of the highest Real Estate prices in the world, Vancouver is not the centre of information and finance. Rather, Vancouver is seen as the resort city, where Urban Planners have carefully crafted a marketable city for a better lifestyle. The skyline carefully compliments views from all different vantage points and areas. Sometimes when I travel I even envy Vancouver, even though I live here. Developers and politicians have strove to redevelop some of the most historical sites, so it is more appealing to tourists, such as the redevelopment of the Woodwards Building/Complex and upgrades to the historic Hotel Vancouver.

During the olympics, this video went viral by using celebrities figures to promote Vancouver on some of it’s most  scenic backgrounds.

Funny enough, Vancouver only witnesses this type of scenery for about 3 months in a year. The other 9 months, be prepared for this:

In Vancouver, Condominium Pre-sales is one of the most common ways for developers to sell their units. This allows developers to gain access to capital pre-construction, which increases eligibility for financing by having a higher level of equity and smaller loan to value ratio. In return, developers contractually give buyers interest on their money or allot a decorating allowance which is a reimbursement to the purchase price.

Using a Lady  and black background to show sophistication and luxury

The largest advantage for developer is that selling units “pre-sale” or commonly known as selling by plan gives them the advantage of selling things by imagination. You are not selling the buyer a physical piece of property, rather you are selling them a contract which binds them to purchasing the unit further down the road by forfeiting a small deposit, and paying installments as the project gets near completion. By using affective marketing, they are able to create luxury and sophistication in commercials, graphics and online devices. In reality, these properties are only an addition to the Vancouver skyline, but they continue to fetch the highest price per foot in the country.

Check out this video of 3 Harbour Green:

Visit their website: http://www.harbourgreenplace.com/home.php