UBC COMM 296
I found this interesting blog post on brandchannel.com . It talks about how consumers report in surveys that Celebrity endorsements do not have anything to do with their purchasing decisions, as stated by Adweek. By that being said, they are saying that celebrity endorsements have zero impact on their decisions. When we think about branding, our choice […]
One of the best things about watching sporting events (Go Canucks Go), is the humorous commercials during intermissions and breaks. Of course this at times can become extremely controversial and can many of time times backfire on the company by creating a negative image. In order to be successful, humor has to be generally acceptable and safe […]
An interesting area which I have gotten into as of recently and has the potential to grow rapidly is Social Media and Finance. Finance companies, especially copper and mining, are looking to spread information about their company to shareholders and the public. Some of the old methods of transferring information are now relatively seen as ineffective. Using […]
Brandon’s Blog on Vancouver Pizza I recently read Brandon’s blog on Vancouver Pizza and found it very interesting. It is an extremely strategic move by the company Vancouver Pizza to co-brand with the Vancouver Canucks in this historical time. Boston Pizza, a company founded in Alberta, is a Canadian company, with no real roots to […]