Khalil Kassam

An interesting area which I have gotten into as of recently and has the potential to grow rapidly is Social Media and Finance. Finance companies, especially copper and mining, are looking to spread information about their company to shareholders and the public. Some of the old methods of transferring information are now relatively seen as ineffective. Using social media has helped to grow and expand a target audience.

Check out this video I found that talks about this Social Media revolution:

With increasing the size of their target audience, social media plays a large role in the marketing strategy of finance companies. This integration into our everyday normal life- with platforms such as Twitter, Linkedin, Facebook, Youtube and Blogs. Using these diverse platforms, the online exposure increases and information and validity in the particular increases, which is essential in extremely competitive companies looking to differentiate- especially with commodity based companies.

SEO (Search Engine Optimization) is a large part of many corporations. This type of work on search engines is almost like online real estate… the better the location the better your return. Companies spend tons of money to be on the top of google’s search with particular keywords. Again, a huge part of the marketing strategies of Finance companies.