Khalil Kassam

Brandon’s  Blog on Vancouver Pizza

I recently read Brandon’s blog on Vancouver Pizza and found it very interesting. It is an extremely strategic move by the company Vancouver Pizza to co-brand with the Vancouver Canucks in this historical time. Boston Pizza, a company founded in Alberta, is a Canadian company, with no real roots to Boston or the United States. It has been a proud supporter of the Vancouver Canucks for a very long time and has commonly been a place for individuals to gather and celebrate for the Canucks hockey games. This type of rebranding of it’s name has evoked national pride in the company has increased it’s publicity amongst local Canadians. Banners notifying others about this change have been distributed across the province to their different stores. It is a great way for it to differentiate itself from it’s competitors in casual dining experiences, such as Brown’s Social House, Pizza Hut and Cactus Club.

It is only a matter of time until we can tell if this strategic marketing decision has been successful, although with the publicity it is getting, I am sure it is!