Picture Source- google.com

The Blackberry users in Europe, the Middle East, and Africa first started suffering a network outrage on Monday. The problem mainly dealt with text messaging and internet access. Although Research in Motion (RIM) was able to solve the problem immediately; the network was once struck again on Wednesday, this time users in North America. BlackBerry users around the world are frustrated about it. The head of RIM told the press that its technical teams are working on it and that RIM shall do everything they can to regain the trust of its users. The article BlackBerry outage is another black eye for RIM pointed out that service outrage has happened several times in the past few years, and this has become an ongoing problem for RIM.

Things are not going well for RIM during these past few years. It was once the pioneer in the smartphone market and it has experienced tough competition from the iPhone and other smartphones recently. Its stock has also dropped by a significant percentage this year. The frequent network problems might just add more damage to it. If RIM doesn’t deal with this problem; customers are just going to start looking for other alternatives eventually. This can potentially lead to a market loss for RIM. With the smartphone industry growing, consumers are gaining more and more buyer power.

Article- http://money.cnn.com/2011/10/12/technology/blackberry_outage/index.htm