KFC is the most successful brand on Indian social media. Way ahead of other giants like McDonalds & Dominos already doing very good, KFC India has huge responses and retweets on to the social media platforms like Facebook, Twitter, YouTube & Other Mass – Media platforms.

The Digital Mantra to success were:

Publishing User Generated Content

Sharing or posting user generated content on social media makes the customers feel special and adds a loyalty value towards the company. KFC initiated the KFC Radio RJ Hunt which was an instant hit, design your own bucket allowed customers to speak out and share their ideas with other. A bucket dedicated to Sachin Tendulkar’s retirement from cricket attracted huge likes for KFC.

Feedback From Customers:

Listening to customer feedbacks is an important aspect for any campaign. KFC India ensured every feedback was responded and every query was answered. This enhanced the level of trust among customers.

Innovative Campaigns

Leaping ahead of its competitors, KFC India developed innovative ways to reaching out to the people. KFC Wow Augmented Reality WOW App which allowed users to scan any Indian currency note and find out their buying options at KFC.

KFC worked well to connect with the emotions of the Indian People. On the eve of Indian Independence Day KFC has added a game on their Facebook page in which had 3 Fighter Jets can be dragged around to draw Indian Tricolor Flag.

Other campaigns like the Curry Cature allowed KFC to connect well with the somewhat westernized Indian youth. It gave unique experiences to the customers.

THE VERDICT

By planning and executing the perfect strategy by understanding the demographics of the country, KFC managed to increase their engagement rates to as much as thrice the industry average. With more than 5 million fans KFC is one of the fastest growing social media brands in the country.

Credit Source: https://www.youtube.com/watch?v=lZsVORnp0kI